The aig+c began with a goal: energize our various communities with activities that reflect our identities as urbanites from around the world. Too often NWO has been narrowly conceived as a “working man’s town,” as my old friend Tom Dunk puts it, characterized by its early resource-based economy – as though that portrait comes close to capturing reality today. Richard Florida’s rhetoric about the “creative class” is useful in this regard, since it makes us value – literally, in the economic terms that people prefer – the roles that cultural producers play in our economies.